A Novel Approach to Marketing Green

We ran across a series of articles in the current issue of Builder & Developer magazine about Pardee Homes and a variety of new residential communities the company is building in California. Pardee is a Los Angeles-based homebuilder wirth communities throughout southern California and Nevada that has some innovative approaches to market its green homes.

Pardee promotes a variety of specific options packages under the umbrella brand of LivingSmart.

For homebuyers whose top priority is cutting energy usage, there's the EnergySmart package that includes added insulation, efficient heating and cooling equipment and so on.

There's HealthSmart for those whose priority is indoor air quality. BEAM Central Vacuum Systems, low or no VOC paints and air filtration systems are among the products included in that package.

There's also WaterSmart that stresses water use efficiency and EarthSmart that uses building materials produced from sustainable resources.

We encourage you to check out this month's issue.